Look! What’s behind that boy?

Friday night, the kids and I watched Jack Black’s The School of Rock (2003). We had so much fun. While we were crazily rocking and dancing along at the end of the movie, something on the screen caught my eyes. There was a big Grand Marnier display bottle behind a young drummer. The bottle appeared on the screen for more than one second while the 10-year-old playing cool music.

Don’t get me wrong; I am not the kind of over-reacting parent. I design and create liquor advertising every day. That’s why I usually get excited to see product placements on movies. My responses usually were “How cool!” “Very smartly done”or “No good. Too obvious.” But this time, I was like “What the?!”…

I was actually hoping that it was not a product placement. Maybe just the set designer wasn’t thinking it through; at the same time the director failed to notice how politically incorrect it was to place a kid next to a liquor bottle. Or, maybe it was acceptable for them because this film was meant to be a little controversial.

Despite that, it was a very enjoyable movie. And the young performers in there were amazing.